Beyond the Click: Unlocking CTV’s True Value on YouTube
Dismissing CTV based on limited conversion data would be a critical oversight, especially considering the majority of YouTube viewership is now occurring on the big screen.
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Notes from
the desk.
Straight talk on CTV, media buying and transparency — from the people doing the buying.
8 articles · 1 podcast episode
LatestTransparency
Rebooting Agency Relationships: Transparency as the Foundation
Transparency is a hot button talking point. But while the call for transparency is loud, it often feels like we’re only scratching the surface of the real issue.
CTV Supply Path Optimization (SPO)
The details on SPO can get complex but the general concept is simple.
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▶ Watch episodeHow CTV Publishers Sell Ads
An insider’s view from FreeWheel on how publishers monetize their inventory — and what their priorities are.
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Display Doesn’t Belong in Your CTV Campaigns
If your CTV partner is including display, it’s for their benefit, not yours.
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How To Advertise on CTV
There are four key considerations you need to address to run an effective campaign.
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Why You Should Advertise on CTV
For most advertisers, there are several benefits to advertising on CTV. Let’s break it down.
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What is CTV?
CTV, OTT, streaming… Depending on who you speak to it can be called many things. But what exactly is it?
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