Transparency is a hot button talking point. But while the call for transparency is loud, it often feels like we're only scratching the surface of the real issue. The lack of openness we see isn't the root cause; it's a symptom. Often, it boils down to a fundamental misalignment of incentives driven by greed.

CTV self-serve platforms targeting SMBs are all the rage in 2024. But are they the best choice for your business?

The good news is that if you're a small business owner willing to roll up your sleeves, there are numerous options to explore. You can have your ads running on CTV in just a couple of hours.

The details on SPO can get complex but the general concept is simple.

SPO represents the steps you take as an advertiser to understand where each impression you purchase originates and how many intermediaries (hops) exist between the original seller of that impression and you the buyer.

For programmatic media, the goal is a very short chain. Ideally seller(publisher) → SSP → DSP.

We sat down with Hamer Farag, Director of Strategic Relationships at Freewheel to get an insider’s view on how publishers think about monetizing their inventory and what their priorities are.

Display doesn’t belong in your CTV campaign. If your CTV partner is including it, it’s for their benefit, not yours.

There are four key considerations you need to address to run an effective campaign.

For most advertisers, there are several benefits to advertising on CTV. Let’s break it down.

CTV, OTT, streaming… Depending on who you speak to it can be called many things. But what exactly is it?